I shop, therefore I am

Декартын “Cogito ergo sum” өнөө үед зүсээ хувирган “shoppingо ergo sum” болжээ. Лондонгийн Selfridges их дэлгүүрийн Christmas sale “I shop, therefore I am” гэсэн моттотой байлаа. Зарим зүйл дээр “Buy me, I’ll change your life” гэсэн бичиг харагдаж байв. Нээрээ л дахиад ганцхан гутал авчих юм бол илүү аз жаргалтай болчих мэт санагдаад, надад таалагдаж байсан цамцны сүүлийн экземплярыг өөр хэн нэгэн хүн урдуур ороод авахад тэр хүнийг үзэн ядаж эхлэх шиг. Хүмүүс ч дээрх максимыг дуулгавартай нь аргагүй дагах… нэг нэгнийгээ өмссөн хувцас, барьсан цүнх, унасан машинаар нь дүгнэж, жаргал зовлонгоо материаллаг эд зүйлсээр халхална. Яах аргагүй л “I shop, therefore I am” – consumer culture at its peak.

Гэснээс, Английн Christmas sale гэдэг зайлшгүй үзэх хэрэгтэй эд байдаг юм байна, юун British museum, хүмүүсийн араншингийн талаар хамаагүй их зүйл мэдэж авах юм билээ. Яасан ч олон хүмүүс байв, ямар ч их юм худалдан авч байв… Хүмүүсийг хөндлөнгөөс ажиглаж суухад зугаатай наасан (гэхдээ эгч өөрөө дутахгүй ямар нэгэн юм авчих санаатай яваад байгаа юм аа).

Дэлгүүр хоршоо ч яахав… Chelsea-гийн тоглолтын шагийн билет 200 паунд байдаг гэж байна, огцом баяжих юмсан.

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16 Comments

  1. This is shocking! Finally we are now controlled by shopping/retail/advertisement?!? How about being nice or privacy? I’ve never seen so far those very strong messages like Selfridge’s anywhere but when you think of that “I shop therefore I am” it is real and this is the world we live in. OMG help!
    By the way Brits are the big spenders! The girls I used to work with they’ll spend their whole salary within a week and rest of the month is on credit cards. They seem not know the word “saving” at all. But that’s just my impression.

  2. Mongolia is on news these days. Chingis khaan a national hero! But still they mentioning us as one of the poorest country in the world. Little bit sad… just because when we could do much better.

  3. Confidence! autobus & girls 2-iin hoinoos hezee ch bitgii gyij bai! araas ni dahiad neg irdeg yum 🙂 Chi ih yaaraagyi l bol shdee…

  4. search:

    MY FATHER???S SUITCASE
    The Nobel Lecture, 2006.
    by ORHAN PAMUK
    Issue of 2006-12-25 and 2007-01-01
    Posted 2006-12-18

    Two years before my father died, he gave me a small suitcase filled with his manuscripts and notebooks. Assuming his usual jocular, mocking air, he told me that he wanted me to read them after he was gone, by which he meant after his death.

    ???Just take a look,??? he said, slightly embarrassed. ???See if there???s anything in there that you can use. Maybe after I???m gone you can make a selection and publish it.???

    We were in my study, surrounded by books. My father was searching for a place to set down the suitcase, wandering around like a man who wished to rid himself of a painful burden. In the end, he deposited it quietly, unobtrusively, in a corner. It was a shaming moment that neither of us ever quite forgot, but once it had passed and we had gone back to our usual roles, taking life lightly, we relaxed. We talked as we always did???about trivial, everyday things, and Turkey???s never-ending political troubles, and my father???s mostly failed business ventures???without feeling too much sorrow.

    For several days after that, I walked back and forth past the suitcase without ever actually touching it. I was already familiar with this small black leather case, with a lock and rounded corners. When I was a child, my father had taken it with him on short trips and had sometimes used it to carry documents to work. Whenever he came home from a trip, I???d rush to open this little suitcase and rummage through his things, savoring the scent of cologne and foreign countries. The suitcase was a friend, a powerful reminder of my past, but now I couldn???t even touch it. Why? No doubt because of the mysterious weight of its contents.

    I am now going to speak of the meaning of that weight: that weight is what a person creates when he shuts himself up in a room and sits down at a table or retires to a corner to express his thoughts???that is, the weight of literature.

    When I did finally touch my father???s suitcase, I still could not bring myself to open it. But I knew what was inside some of the notebooks it held. I had seen my father writing in them. My father had a large library. In his youth, in the late nineteen-forties, he had wanted to be an Istanbul poet, and had translated Val?

  5. Oh yes, no doubt that they came out with really wicked, fresh campaign. Specially from shops like Selfridges, the royal British store, was little bit unexpected. Anyways they made it official that “I shop therefore I am”.
    Although i don’t beleive in god I’m kinda against this shopping madness so I’d have taken part there screaming shouting.. I think advertisement is stealing our private time in home, in everywhere. Shops are making us to buy things that we don’t need. I heard they create this athmosphere inside shop to make us feel just buy and buy! Let’s not be manupulated by them!

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